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Every Day is a New

Adventure in Toys!

Alakazam is an independent toy store, established in 2005 in historic downtown Charlottesville, Virginia. We love pursuing the most meaningful and lighthearted toys –  visit us today for a unique and playful shopping experience!

Join our Birthday Club!

A free gift & a store discount during your child’s birthday month!

Join our Grandparents Club!

Grandparents Club members recieve a 10% discount on every purchase!

What’s going on at Alakazam?

What our customers say

Upcoming Events

Photo Gallery

We have a wide selection of toys in our themed sections

Get notifications of specials, in-store events & more.