Start your Brickheadz collection with your favorite Marvel and Disney characters.
Every Day is a New
Adventure in Toys!
Alakazam is an independent toy store, established in 2005 in historic downtown Charlottesville, Virginia. We love pursuing the most meaningful and lighthearted toys – visit us today for a unique and playful shopping experience!
Join our Grandparents Club!
Grandparents Club members recieve a 10% discount on every purchase!
What’s going on at Alakazam?
Backpacks, pencil cases, notebooks, money banks, and books!
Then you can tour Mr. Jefferson’s University with him in this great activity book.
Come check it, and so many more fun games, out this weekend!
Pickup a compass, a bug catcher, and a magnifying glass and get outside this weekend to explore!
…a local toy store called Alakazam Toys had all the fun books and toys to help you celebrate your love...
New string dolls are back and with more fun characters!!! Handmade in the USA and ready to go on an...
What our customers say
“An excellent selection of toys and games for both the young and young at heart. Combine this merchandise with a cozy, local shop staffed by dedicated, knowledgeable, and friendly staff, and we have a staple of Charlottesville’s downtown!”
“Love the staff here, they are very cheerful (but not sickeningly so), and are very friendly. Toys are of reasonable price, quantity and quality”
“I always find a great gift for my daughter when I’m in town for a conference.”
“This is one store that has more to offer than just toys, they offer a better learning experience for children. Thank you all at Alakazam Toys for everything!!”
“They sell good quality toys here. Sure they are marked the regular retail price, not the amazon special price. But if you want to support a local small business, come here.”
With over 60 transparent cards you can combine, overlap, and even animate to make anything you can think of! If...
On Saturday, May 13th from 12:30-1:30, our Game Specialist Em will be demoing a variety of games designed for kids...