Take Stardust for a walk on her leash or take home any of her friends for an extra magical playtime!
Every Day is a New
Adventure in Toys!
Alakazam is an independent toy store, established in 2005 in historic downtown Charlottesville, Virginia. We love pursuing the most meaningful and lighthearted toys – visit us today for a unique and playful shopping experience!
Join our Grandparents Club!
Grandparents Club members recieve a 10% discount on every purchase!
What’s going on at Alakazam?
Can you figure out which cat swallowed the fish? Or knocked over the potted plant? Use the clues to find...
This little sheep is ready to be a Jedi! We’ve got lots of fun activity books and Legos for your...
Learn more at the official TomTom website.
We are celebrating Virginia Festival of the Book with a book sale! Find select kid’s picture books on our sale...
What our customers say
“An excellent selection of toys and games for both the young and young at heart. Combine this merchandise with a cozy, local shop staffed by dedicated, knowledgeable, and friendly staff, and we have a staple of Charlottesville’s downtown!”
“Love the staff here, they are very cheerful (but not sickeningly so), and are very friendly. Toys are of reasonable price, quantity and quality”
“I always find a great gift for my daughter when I’m in town for a conference.”
“This is one store that has more to offer than just toys, they offer a better learning experience for children. Thank you all at Alakazam Toys for everything!!”
“They sell good quality toys here. Sure they are marked the regular retail price, not the amazon special price. But if you want to support a local small business, come here.”