We are a locally owned toy store on the Mall in
Charlottesville.

We opened in the spring of 2005 by us, a couple of California girls who landed in the south after a whirlwind tour of the universe. We knew in our hearts we wanted to share our love of adventure and our enjoyment of life through fun, creative, imaginative toys and playthings. “We can do it,” the youngest said.

After finding an enchanted castle, we set out cleaning cobwebs, building shelves and painting in lively colors. Searching for a name, we rubbed our magic lamp, whispering:

“A name like Abrakadabra…”
“Oh”, said the genie in the lamp,” how does
Alakazam sound?”
“Yes, that’s it!” Alakazam Toys was born.

Our Philosophy

We believe that childhood is a time in life for creative and imaginative play. We select toys and other items for our store which nurture the spirit of the child. People of all generations visit Alakazam and joyfully recall such childhood treasures. We are inspired by the Waldorf and Montessori Philosophies, offering top quality, art materials, natural fiber dolls, wooden toys and other special playthings.

Our Community

We believe in giving back to our community.
These are some of the organizations we feel an affinity with and currently, or have supported.

Live Arts Theatre
WTJU 91.1 Listener Sponsored Radio
Friends of McGuffey Park
Rivanna Conservation Society
Virginia Discovery Museum
Charlottesville Center for Peace and Justice
Damanga Coalition for Freedom and Democracy
Camp Kesem Virginia
UVa Children’s Hospital
Virginia Organizing Project
Appalachian Voices
MACAA
Blue Ridge Food Bank
Charlottesville Waldorf School
University Montessori School
Blue Ridge Irish Music School
Charlottesville High School Orchestra
Children, Youth & Family Services, Inc. of Charlottesville, VA