Our Store

A Locally Owned

Toy Store on the

Downtown Mall in

Charlottesville

Welcome! Alakazam Toys and Gifts was founded in 2005 by Cassandra Mathis, and was purchased in March of 2019 by Ellen Joy. We at Alakazam are design nerds who believe in play! We strive to be a store that offers a wide selection of well designed, playable toys that inspire people of all ages to be creative and get silly. Come and see us!

Superb Customer Service!

We are committed to providing outstanding customer service. Our friendly knowledgeable staff are available to help find the perfect gift. You may get it cheaper on Amazon but you won’t experience the super personal shopping experience we provide at Alakazam Toys!

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