Our Store

A Locally Owned

Toy Store on the

Downtown Mall in


We opened in the spring of 2005 by us, a couple of California girls who landed in the south after a whirlwind tour of the universe. We knew in our hearts we wanted to share our love of adventure and our enjoyment of life through fun, creative, imaginative toys and playthings. “We can do it,” the youngest said.

After finding an enchanted castle, we set out cleaning cobwebs, building shelves and painting in lively colors. Searching for a name, we rubbed our magic lamp, whispering:

“A name like Abrakadabra…”
“Oh”, said the genie in the lamp,” how does Alakazam sound?”
“Yes, that’s it!” Alakazam Toys was born.

Our Philosophy

We believe that childhood is a time in life for creativity, exploration and imaginative play. We hand select toys and products for Alakazam which nurture the spirit of the child. People of all generations visit us and joyfully recall such childhood treasures. We are inspired by the Waldorf and Montessori Philosophies, offering a wide variety of educational, meaningful, fun & quality playthings.

Our Community

We believe in giving back to our community.
These are some of the organizations we feel an affinity with and currently, or have supported:

Live Arts Theatre
WTJU 91.1 Listener Sponsored Radio
Friends of McGuffey Park
The Front Porch
Virginia Discovery Museum
Charlottesville Center for Peace and Justice
Virginia Institute of Autism
WNRN 91.9
Camp Kesem Virginia
Virginia Foundation for the Humanities
UVa Children’s Hospital
Virginia Organizing Project
Appalachian Voices
Charlottesville Waldorf School
University Montessori School
Blue Ridge Irish Music School
Children, Youth & Family Services, Inc. of Charlottesville, VA

Superb Customer Service!

We are committed to providing outstanding customer service. Our friendly knowledgeable staff are available to help find the perfect gift. You may get it cheaper on Amazon but you won’t experience the super personal shopping experience we provide at Alakazam Toys!

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